Tea in Everyday Life: The Charm of Locality: Tea Stories from Taiwan

A New Life with Tea Fragrance: The Local Charm of Taiwanese Tea

Step into Taiwan's new daily tea experience and experience the aromatic journey of a cup of tea from the land to your hand. Behind the rich aroma of black tea and the elegant and delicate Wenshan Baozhong tea lies the perseverance and craftsmanship of local tea farmers. The Youzhong Tea Cooperative unites the strength of small farmers to pass down the art of tea-making, ensuring that every sip imbues the warmth of time, local customs, and human connection. Join us to savor the unique story of tea that belongs to this region.

In the new tea-themed daily life of 2025, we invite you to step into the tea country and savor the authentic aroma from the land.

Taiwan's fragrant black teas have a natural honey-fruit aroma, a gentle, sun-soaked fragrance. Wenshan Baozhong tea is refreshing and elegant, a gift woven from the mountains and mists of northern Taiwan. Behind these flavors lie decades of tea-making traditions and the "Youzhong Tea Cooperative," a network of local smallholder farmers who employ sustainable farming practices to protect every tea plantation and every sip of tea.

The Youzhong Tea Cooperative is a tea organization founded by a group of young tea lovers who returned from the city. They believe that true tea resonates with the land. They select Wenshan Baozhong tea from the pure water of Pinglin, and adhere to traditional tea-making techniques and insist on hand-scenting, resulting in tea that exudes elegant floral fragrance and a mellow, honey-yellow tea soup. The team also integrates the tea industry, natural ecology, and local culture to offer experiential courses at the "New Tea Academy." They also connect local tea farmers with brand resources to promote a new era for Taiwanese tea.

There is a tea industry marketing cooperative

A story about a group of people, a cup of tea, and a piece of land

Wenshan Baozhong tea

Wenshan Pouchong Tea

The fragrance is light and elegant, the tea is just like the place where it was grown.

Wenshan Baozhong tea, originating from the Pinglin Mountains in Taipei, is a representative lightly fermented tea from Taiwan. Its leaves are tightly packed and emerald green, while its clear, slightly yellowish tea soup offers a natural floral aroma and delicate fruity notes. Due to its misty alpine environment, the tea leaves grow slowly, resulting in a smooth, flavorful tea ideal for savory and slow sipping. Wenshan Baozhong is not only a refined expression of Taiwanese tea culture, but also a truly exceptional green tea that captures the essence of the land.

Pinglin Xiangyun Black Tea

Pinglin Fragrant Red Tea

Warm and thick, with a honeyed fruit aroma.

Xiangyun Black Tea is made from Pinglin's local Qingxin Oolong tea, using a fully fermented process. Its rich aroma and full flavor are evident. Its amber-gold infusion is smooth and mellow, with a natural, honeyed finish, making it a perfect choice for black tea lovers. Combining the distinctive characteristics of oolong tea with the warming qualities of black tea, Xiangyun Black Tea not only offers innovative flavors but also showcases the ingenuity and craftsmanship of Pinglin's tea farmers.